Implementing Home-feed Ads within Branding Media Mix: Home-feed ads were implemented to help increase existing reach substantially with the objective of spreading awareness amongst the Bengali people living in Bengal.
Optimization ensuring costs efficiency while scaling up: Cost per View (CPV) Models were set-up to pay only when ads were viewed as user-initiated content to save on costs
Vernacular Communication strategy: Custom Affinity, In-Market Audiences & Placements: As location Specific targeting was there, within that Affinity & In-Market Audiences along with Specific Bengali placements were used in different ad-groups. Using differential bidding, audiences were given preference based on Merkle Sokrati’s experience in Vernacular Marketing.
“Merkle Sokrati team leveraged Home Feed Ads to deliver remarkable precision in reaching out to the right audiences for Dupur Thakurpur. It’s great to see that we can plan a digital campaign strategy around such niche audiences, scaling and maintaining efficient ad spends.”
“Branding campaigns are only effective if audience strategies are well developed and there’s a tool that can help deliver ads accurately. Home Feed Ads have been proving their worth and have found a solid place in our branding media strategy.”