Hoichoi India wanted to spread awareness for Dupur Thakurpu over a Weekend by reaching to as many people as they could within a limited budget. ​

Implementing Home-feed Ads within Branding Media Mix: Home-feed ads were implemented to help increase existing reach substantially with the objective of spreading awareness amongst the Bengali people living in Bengal. ​

Optimization ensuring costs efficiency while scaling up: Cost per View (CPV) Models were set-up to pay only when ads were viewed as user-initiated content to save on costs ​

Vernacular Communication strategy: Custom Affinity, In-Market Audiences & Placements: As location Specific targeting was there, within that Affinity & In-Market Audiences along with Specific Bengali placements were used in different ad-groups. Using differential bidding, audiences were given preference based on Merkle Sokrati’s experience in Vernacular Marketing. ​

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“Merkle Sokrati team leveraged Home Feed Ads to deliver remarkable precision in reaching out to the right audiences for Dupur Thakurpur. It’s great to see that we can plan a digital campaign strategy around such niche audiences, scaling and maintaining efficient ad spends.”

Jenit Sitapra

Senior Manager, MarTech, Hoichoi

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“Branding campaigns are only effective if audience strategies are well developed and there’s a tool that can help deliver ads accurately. Home Feed Ads have been proving their worth and have found a solid place in our branding media strategy.”

Anubhav Sonthalia

Chief Executive Officer

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