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March 14, 2019
MarTech Advisor

Alleviating Data Management and Analytical Challenges Using A Cloud-Based Approach

For marketers to truly harness the power and efficiency of people-based marketing, they must first get their data house in order. Jon Regan, Senior Director, Technology & Data Management at Merkle, discusses the benefits of a cloud-based data management solution that can consolidate every brand's disparate data collection for maximum utility.
Author: Jon Regan
Topics: Marketing Technology
November 20, 2018
NonProfit Pro

Shake It Up: Shifting Your Strategy in the Disruption Economy

In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.
June 21, 2018
Pharm Exec

Connecting the 5 Spheres of People-Based Marketing

Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.
Topics: Pharmaceutical | Customer Segmentation