For marketers to truly harness the power and efficiency of people-based marketing, they must first get their data house in order. Jon Regan, Senior Director, Technology & Data Management at Merkle, discusses the benefits of a cloud-based data management solution that can consolidate every brand's disparate data collection for maximum utility.
Topics: Marketing Technology
In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.
To build a lasting relationship with powerful donors and potential donors, successful fundraisers must become people-based marketers.
Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.