Mobile marketing insights from our CEO Anubhav Sonthalia:
“As the mobile user attention span remains premium, Merkle Sokrati is innovating through its user insights, machine learning prowess and global partnerships.
We now have mobile-first offerings across the marketing value chain, including abilities to personalise ad communication and creatives at scale.
The high-frequency bidding engine is integrated with insights from user actions on the respective mobile app.
We are also piloting ways to engage with users during spare time, for example, playing leisure games, and building full Customer Experience (CX) tech stack including UI/UX for apps, attribution and measurement, post-install user engagement and loyalty.”