Due to the quickly-evolving landscape of loyalty marketing, HelloWorld, A Merkle Company, has published our second annual barometer report to keep marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
The report, which is based on a survey of more than 1,500 consumers in the United States, delves in to the following areas:
The evolution of the loyalty landscape
What consumers expect from loyalty programs
Personalization and recognition
Preferred ways to earn
Driving emotional loyalty
Emerging technology and what's on the horizon
Did you know?
Of consumers say that the most important way a brand can interact with them is by surprising them with offers or gifts just for being a customer