The B-to-B Marketer’s Guide to the New Age of Account-Based Marketing
Account-based marketing (ABM) has been a favored discipline of B-to-B marketers for over a decade. The beauty of ABM is that it allows marketers to hone in on target companies and message decision makers at those companies through a mix of marketing activity.
Data, machine learning, and the ability to personalize every facet of a B-to-B brand’s message are both exciting and confounding developments in the world of ABM. How do you align your internal teams to effectively leverage all that ABM has to offer? Download our e-book to ready your brand for the new and exciting future of ABM.
In this report, you’ll learn:
The fundamentals of a modern ABM program
What technology you need to set yourself up for success
How to evolve your internal teams to break down silos that hinder advanced ABM
What accountbased everything entails and means for your organization