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CRM vs. Loyalty: This Time It's Personal

Loyalty and CRM. CRM and loyalty. For many brands and retailers, these two concepts are usually mentioned in the same breath. 

Both, when performing at their best, grant brands insights into the behaviors and motivations of their customers, and both are tools that enable personalized engagement.

In this report, you will learn:

  • The difference between CRM and Loyalty
  • The challenge of getting them to work together despite many commonalities
  • The benefits of a combined solution; creating personal customer experiences'
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