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Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to accomplish the following:

  • Connect on YouTube and Instagram
  • Engage through augmented reality
  • Get them to interact with your brand at-shelf
  • Make your brand the key to unlock cool experiences
  • Try your hand at web-based gamification
  • Generate ongoing engagement with competitive gaming

Gen Z - connecting with them through loyalty and promotions

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