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Influencer Marketing Festive Guide

Merkle Sokrati experts share insider tips on how to get started with influencer marketing in 2021’s shopping-heavy holidays around Diwali, Christmas, and New Year.

Festivals are the best time for brands to get started with influencer marketing. Brands have budgeted 20-30% more this festive season on influencer marketing as compared to the last. (no surprise, given the new normal consumer habits). 

The primary reason for the rise in influencer marketing is the personalization of content along with the disruption in cost and speed. The influencers, with their niche audience and credibility, can help brands gain market share which would be unreachable through owned and paid media.  

3 trends to look out for this festive season: 

  • Shopping online and using the internet for evaluation of alternatives has increased by 1.2X in the new normal 

  • Influencers play a crucial role in discovery. 34% of consumers learn about a new product/service through influencers. 

  • Over 45% of consumers rely on Creators (Influencers & Celebrities) while making a purchase decision 

Are you planning to create your next big influencer campaign this season? Download our guide to see the Merkle Sokrati advantage.