IPL is the single biggest attention goldmine for marketers in India. While it lasts only a few weeks, but the unparalleled viewership and reach make it obvious why it is the most sought-after among brands.
The digital-first consumption is evident from the demand for live-streamed matches on OTT, highlights and dedicated channels on YouTube, in-depth coverage and analysis on news platforms. In fact, people spend more time watching, searching, and reading about IPL online than attending matches or watching the game on TV. Here’s a quick look at these digital platforms’ IPL engagement:
300 Million + active viewers on Disney+Hotstar
105 Million cricket enthusiasts on YouTube
222 Million MAUs on news & sports coverage platforms like ESPN Cricinfo, Inshorts, etc.
640 Million+ IPL related search queries on Google
A well-knit and diversified campaign strategy across these platforms can create enough opportunities for small and large brands alike.
The only real challenge, as with any branding campaign, is measurement. We are helping our partner brands not just grab eyeballs at IPL but drive real bottom-funnel conversions, leading to disproportionate (and measurable) ROI over the course of the tournament.
With cross-channel reporting to track a multi-touchpoint customer journey, we assess and optimize the efficacy of each channel. And we’re not talking about brand uplift surveys or post-campaign analysis, we empower real-time impact creation on click-through, view-through and assisted conversions – be it website traffic, leads, orders or app installs.
You can sign up to learn more about our measurable branding opportunities for this IPL. You’ll receive a copy of our solution overview and we’ll contact you for a tailored 1:1 planning for your brand objectives.