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Sitemaps : And Their Importance In SEO

Although sitemaps have been around for ages, the question is whether they are still important for SEO in 2020.

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COVID-19: Here is why (and how) businesses ‘must still continue’ their SEO efforts!

Nearly every business and every domain are globally impacted due to the current COVID-19 pandemic.

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Sneak Peek into Future of SEO with Augmented Reality

When we say augmented reality (AV), the first thing which might come to your mind will be either a science fiction movie or capturing a Pokémon. You must have experienced augmented reality as a part of your daily life.
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Integrating SEO Strategies with Pay Per Click for Optimal Results

To become a successful full stack digital marketeer, once must possess knowledge on PPC (Pay-per-Click) and SEO (Search Engine Optimization). Even though PPC and SEO are two different concepts in marketing, their core aim is to generate traffic and revenue for the brand.
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What is Conversion Rate Optimization ?

Conversion Rate Optimization or CRO is a science of increasing sales by persuading your leads and prospects to take desired actions by optimizing your website, thereby, making it an efficient sales tool.
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What is Mobile SEO and Why Implement It ?

Webmasters are strongly concerned with their mobile SEO strategy due to the growing boom in mobile devices. More than 50% of the internet traffic comes from handy devices of which 95% traffic is on Google! Hence, optimizing for mobile search is critical.
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Meet the New Google Play Console Beta

With the new version of Android 11, Google also launched the New beta of Google play console for all the developers. Let’s understand together what more can the new console offer us.
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YouTube SEO in 2020: What You Must Do To Rank On YouTube!

With over 400 hours of video content being uploaded every minute, YouTube is a gold mine for content marketers. We often wonder what type of videos appeal the most to the algorithms that run YouTube rankings. But the YouTube system doesn’t have any favourite format or bias towards any specific topic.
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Importance of Research in Brand Building

Highly competitive marketing scenario today, is giving a tough time to brands that are trying to build an online presence. One major cause for this is the inadequate market research that ought to be done in the initial phase.