How do you prove that your marketing programs and media spend are making the right impact on your business? Analytics is the core that answers who, what, where, and when, so you can determine how to orchestrate your customer experience. Building solid, one-to-one customer relationships is dependent on the deep insight that can only come from the science of understanding and predicting.
To target the right people with the right action in every channel, you need a complete 360-degree view of them. By identifying the journeys your customers have already taken, you can understand what touchpoints and actions are most effective, and then use those insights to improve your contact strategy.
We provide the bridge between people and audiences, supporting your planning, targeting, and activation in every channel. Our deep expertise in data, technology, and machine learning delivers on the promise of personalized customer experiences. We measure what matters — from individual campaign insights to cross-channel attribution, we help you optimize performance in an always-on world.
MORE ABOUT THIS SERVICEAudience Analytics
- Predictive Audience Analytics: This is where we apply predictive modeling and audience segmentation to inform your targeting and contact strategies. We lean on our best practices for leveraging multiple sources of audience party data and develop roadmaps for you to achieve people-based marketing.
- Audience Management & Optimization: We leverage the power of advanced analytics to optimize audience selection, contact strategy, and channel mix to maximize media and CRM campaign performance. We help clients understand how to use platforms such as marketing databases, customer data platforms (CDPs) and data management platforms (DMPs) to maximize customer acquisition and value.
- Digital Experience Analytics: This is where we capture, interpret, and optimize site/mobile behavior. It includes tagging, platform migration, site audits, digital customer journeys, and site engagement score. We bring you deep experience across Adobe and GA360 platforms.
- Attribution and Customer Journey Analytics: We apply your event stream data structure and techniques to characterize cross-channel customer journeys, conduct attribution and media mix modeling analyses, provide scenario planning, and identify next best actions. This is delivered through our ARCHIE reporting and analytics environment.
- Decisioning / Real-time Interaction Management: You get the power of insights to deliver a centralized, omni-channel decisioning program, where next-best-actions are automated for each customer, at every touchpoint. We’re experienced platform implementors with expertise in IBM’s marketing stack.
- Performance Media Analytics: To increase your media efficiencies, you need rapid insight to identify the right opportunities to increase ROI. We apply data standards for faster time to optimization through use of Merkle’s Rapid Audience Layer (RAL) and our ARCHIE reporting and analytics environment. Our team has expertise across the broad landscape of media platforms, including Google Marketing Cloud, as well as other marketing platforms, social media platforms, DSPs, AdServers, etc.
- Data Visualization & Measurement Consulting: This is where business intelligence and marketing expertise converge to clearly communicate campaign insights and identify opportunities to drive improvements. We supply dashboard development, training, and other reporting capabilities with deep expertise in Tableau -- as a standalone service in conjunction or in our ARCHIE reporting and analytics environment.