The data behind people is key to engaging them
In an age when people expect more personalized experiences than ever, your brand needs to know as much as possible about the people you are targeting. To do that, you need a strong dataset to inform segmentation, decisioning, and creative so you can deliver the right message to the right person at precisely the right moment. Integrating a person-level dataset with the ability to understand what makes a person unique yields serious predictive power.
We help you use the known to predict the unknown so you can foster engagement earlier in the buyer consideration cycle. Because our data is person based, we integrate our products into your marketing database and CRM programs. Our data solutions inform your analytics, segmentation, and activation spanning addressable channels like email, direct mail, and digital.
Merkle data is built to perform. We take an agnostic market position that grants us unfettered access to the entirety of the data marketplace. As a result, when we set out to build a data product, we start with the best inputs, regardless of source — screening hundreds of datasets and then combining them into market-leading solutions.