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DataSource

Using data to understand audiences and bring people-based marketing to life.

We are data agnostic, which means we’re only focused on finding the absolute best sources for you – no data ownership means no hidden agenda. 

DataSource covers more than 129 million households, and 275 million individuals. It offers tailored solutions for B-to-C, B-to-B, and international, and it allows for a consistent data set for all of your cross-media and channel marketing campaigns, analytics, and digital needs. DataSource enables you to deliver a personal experience that resonates deeply with your customers.

Why DataSource

  • Data agnostic — we find the best performing data across multiple sources to fuel your marketing campaigns
  • Powered by analytics — we asses each attribute for incremental performance impact
  • Seamless integration – we have an expert connected data recognition process to match first-party data and can activate across all marketing channels
  • Broadest reach – we offer premier consumer, B-to-B, and international data solutions and services

[pullquote shortcode_text="DataSource is a strategic asset that can fundamentally change the value of your business." fullwidth="yes" align="left"]DataSource is a strategic asset that can fundamentally change the value of your business.[/pullquote]

[pullquote shortcode_text="Recognized as a LEADER in Data Sourcing in three Forrester Wave reports." fullwidth="yes" align="left"]Recognized as a LEADER in Data Sourcing in three Forrester Wave reports.[/pullquote]

Example Segments

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DataSource segments are available across digital ad platforms

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