- Do you have the right data for your marketing efforts?
- Does your data have the coverage to meet your goals?
- Can your data drive lean campaigns and effective ROI?
- Are your data assets complete?
- Does your data provide lift in a cost-effective way?
- Does your data enable you to predict the best customers for your next offer?
Marketing Data Evaluation
Merkle’s Data Valuation Lab evaluation will help you better understand the current and desired future state of your marketing data.
How it works:
Leveraging multiple data-agnostic sources, you’ll work with our Data Valuation Lab team to build the highest-quality, omni-channel segments for your needs.
You’ll receive a report that evaluates your data against the chosen data sources on the following categories:
What percentage of the client's customers match each data source?
Precision Power Module
Does the data source improve our ability to predict the client's XXX?
Descriptive Power Module
Does the data source enhance our ability to describe the prospect universe?
Source Quality Module
Does the new data source meet quality standards?