Identity resolution is the linchpin to a people-based marketing strategy and integrated marketing technology stack. It’s the only way to find the right people and continue to engage them. Since a person can be represented by many different signals: name, cookie, email, address, mobile number, device ID, and virtually countless others, identity resolution is the strategy, technology, and process that collects and manages these signals and traces them back to a singular person.
How you link your data across platforms, manage compliance, and extend identity into second- and third-party resources determines your ability to create effective customer experiences. These capabilities are crucial to reaching people in every channel.
Our solution is based on a proprietary identity graph that collates the best available identity information across hundreds of contributing partners using our identity resolution technology. We bring you integrated resolution capabilities to identity, enhance, and activate people-based audiences using industry leading partnerships.