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Participating in Publisher Addressable Marketplaces

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Participating in the Publisher Addressable Marketplaces (PAM) offers you many benefits:

  • Higher CPM
  • Broader utilization & monetization of data
  • Enhanced new revenue opportunities
  • Improved competitive position against large walled-garden platforms

Unlike other solutions, PAM manages publisher data in a multi-tenant, fully partitioned environment with zero risk of data leakage across publishers.[/box]

 

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