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Who We Are

Truth in data. Proof in performance.

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

Merkle, by the Numbers

9,000 +
Employees globally
56 +
Locations worldwide
400 +
World-class clients

 

Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

It’s simple to understand the philosophy, not so easy to achieve.

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.

We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services.

Our Scale and Team

$1.5B
Managed in global media
150+
Managed marketing databases
3.7B
First-party customer records managed
250
Petabytes of data traffic through our network
10B
Personalized emails delivered annually
20M+
Mobile messages delivered annually
150K
Campaigns annually
10K
Analytic models annually
850
Employees in digital media
1,550
Technologists
850
Data scientists/analysts
400
User experience experts
300
Creative specialists
150
Customer strategists
600
Client management professionals
Company Profile
Craig Dempster
Craig Dempster
Phone:
What We Do

Explore the services and products we offer to clients and our industry expertise. See What We Do

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

 

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Clients We Serve


Our Strategic Partners