There is a massive transformation happening in the consumer packaged goods industry as companies seek to better understand who their customers are, and how to target, communicate, convert, and retain each of them.
Consumer packaged goods companies historically have seen success in similar distribution techniques year over year until now. As the industry focuses on direct to consumer and e-commerce strategies, there is a simultaneous shift to leveraging digital as a channel in all marketing initiatives.
Historically they have not had a good understanding on consumer, they have focused on channel partners. The new reality is knowing your customer, and rethinking your strategy to grow in the future.
We partner with consumer goods companies to:
- Build customer database and leverage insights to segment
- Customer Strategy
- Orchestrate and activate omnichannel engagement consumer interactions to create experiences
- True measurement of Marketing ROI
Our Team of Experts
Patrick HounsellExecutive Vice President, Head of Retail and Consumer Goods Practice
Brian CrockettVice President, Consulting Partner
Ken GeisVice President, Client Partner
Mark GuentherVice President, Client Leadership Team
Larry BlumVice President, Strategic Partnerships
David SwezeyVice President, Sales