This Message Is Just for You. So Why Aren’t You Listening?
We send pre-approved home equity acquisition mailings and about 2,000 prospects tell us “no” for every one who opens an account. And with targeted online display checking offers, it might take as many as 20,000 impressions to generate a single new account.
Before you get totally depressed, the good news is that you only need to motivate one extra person to buy and you have doubled your incremental response. Okay, that may be over-simplifying things a bit, but by increasing the relevance of your message when someone is in the product consideration phase of the buying journey, you can dramatically improve results.