There's an evolving shift in how health brands must connect with their customers.
It's similarly important for pharmaceutical companies, providers, and payers to create meaningful conversations that inspire better healthcare outcomes by:
- Activating relevant personalized experiences that change healthcare behavior, improve outcomes, and drive scalable shareholder value.
- Transforming your health media from delivering mass advertising into addressable, connected journeys, and personalized real-time dialogue.
- Executing people-based technology solutions to create efficiencies, reduce ad waste, and drive greater reach to your target audiences.
Here's how we can help:
At Merkle, we unlock superior data and powerful insights for more targeted messaging. We have solid experience working with household names in healthcare and partner with the largest global healthcare companies, creating connections with consumers, professionals, and payers alike. Our expert team brings a solid understanding of the healthcare industry, spanning sectors from insurance to pharma, and OTC to nonprofit. And our unique data assets bring smarter ways to target consumers for more relevant communications – delivering the right message, at the right time.
Our Team of Experts
David MagriniSenior Vice President, General Manager Merkle Health
Croom LawrenceVP, Customer Strategy
Jane PortmanDirector, Analytics, Health
Kent Groves, PhDVice President, Strategy, Health
Steven BassVice President, Sales, Health