Health Marketing Solutions
Meaningful experiences inspire better health outcomes
Health marketing is complex. As an industry, there are special considerations to contend with, such as the management of both PII and PHI — not to mention the many industry-relevant compliance requirements that health brands need to factor in. Health marketing strategies frequently result in B2B, B2C, and even B2B2C-hybrid go-to-market solutions.
Activating relevant, personalized experiences that change healthcare behavior, improve outcomes, and drive scalable shareholder value is critical. It means transforming your health media from delivering mass advertising to creating addressable, connected journeys through a personalized, real-time dialogue.
We organize your data and unlock the powerful insights that lead to more targeted messaging. Our team has worked with some of the largest global health brands to forge connections with consumers, professionals, and payers alike, spanning health sectors from insurance to pharma; OTC to nonprofit.
Senior Vice President, General Manager Merkle Health
Vice President Global Health Strategy, Health
Vice President, Merkle Health Analytics
Vice President, Analytics
Vice President, Client Partner
Vice President, Sales, Health