Technology is transforming faster than ever before.
The key driver behind this transformation is the modern consumer — engaged and tech savvy, with high expectations for personalized, frictionless experiences.
Brands need to leverage first-, second-, and third-party data to create more targeted, more customized, and more measurable technology experiences. Market-proven results lead to increased engagement, higher customer value, and improved marketing ROI.
Emerging technology brands are adopting superior data capabilities to take advantage of the precision of people-based marketing — harnessing the accuracy of rich data and analytics to fully understand your audience, create personalized engagement, and ensure a seamless customer journey.
Our heritage in data, technology, and analytics enables us to deliver powerful insights for our clients and to create a deeper understanding of audiences by delivering real-time, personalized experiences.
We help Technology companies, like yours delivery rich, data driven and personalized experiences through a breadth of capabilities:
- Customer Strategy: Building best in class Customer Centric Marketing Strategies, Customer Experiences and Operating Models
- Media Activation: If it is addressable, then we have you covered with award winning media planning capabilities in Display, Search (SEO/SEM), Social, Email and Direct Mail
- Analytics and Insights: From building integrated and tiered BI environments to advanced statistical analytics, we have one of the largest and most seasoned Analytics teams in the industry
- Orchestration and Technology Services: Need advice on your stack, better ways to leverage and optimize what you have or stand up and integrate your Martech and AdTech stacks; we have strategic alliances and award winning teams supporting the best Tech brands in Marketing
- Data and Databases: With our decades of experience in buying, integrating, activating Technology Data. We understand your customers. We know the IT Decision Makers and Influencers and we have world class relationships globally that means we can find the right audience for you and activate them faster, with great results
Our Team of Experts
Michael McLarenExecutive Global Group Director, High Tech and B-to-B
Mike EspositoVice President and Client Partner
Adam MinchamVice President and Associate Client Partner
Mark EngelkeVP, Client Partner
Sylvain PanzaniSenior Vice President, Client Partner
Michael DonovanSenior Director