Consumer-driven demand and behaviors are forcing insurers to offer device-friendly products and real-time customer service.
The insurance industry we once knew has changed. Autonomous vehicles and the Internet of Things have opened the door for insurers to personally engage customers, yet many lack the advanced analytics, marketing technology, and digital capabilities required to do so. At the risk of losing market share and profitability, insurance marketers must cost-effectively modernize their marketing practices to attract, retain, and cross-sell high-value customers.
We help Life, Health, and Property & Casualty insurance marketers leverage big data, analytic insights, marketing technology, and tactics — deployed across offline and online channels — to target, engage, convert, retain, and grow relationships with high-value customers.
Partnering with insurance companies to personalize consumer experiences across distribution channels, you can leverage our data, analytics, technology, strategy, and digital capabilities to better understand, target, and acquire high-value consumers across offline and online channels.
Brands that once struggled with direct engagement are retooled, moving faster, and winning against their competitors.
Areas of specialty:
- Direct-to-Consumer Launch and Optimization Strategies
- Lead Generation and New Customer Acquisition
- Customer Onboarding, Cross-Sell, and Retention
- Advanced Analytics and Segmentation
- Addressable Digital Programs and Multi-Channel Integration
- Organizational Change
- Third-Party Data and Marketing Technology Solutions
- Adobe, Oracle, and Salesforce Cloud Implementation and Optimization
Our Team of Experts
Diana TummilloVice President and Practice Lead, Financial Services
Aaron TellierSVP & GM, Insurance & Wealth Management
Matthew A. ReganDirector, Financial Services
Kyle TurnerVice President, Client Partner, Financial Services
Troy IhlanfeldtVice President, Client Partner, Wealth Management
John ReidVice President, Client Partner
Dan BernardVP, Client Services, Insurance and Wealth Management
Barry SilvermanVice President, Financial Services