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Nonprofit Marketing Solutions

Long-lasting and profitable relationships are personal

$ 165 M+
Raised with partners in 2019
2.6 M+
Donors reached in 2019
100 +
Employees dedicated to nonprofit clients

 

 

 

You know how competitive it is to get your constituents’ attention. They’re influenced by consumer experiences in an era of overload. Add in the pressure of fundraising, and it can seem like donor engagement is less and less attainable. We’re in a market climate where “likes” feel just as good as a monetary gift.

So, it’s crucial that nonprofits adapt to the shifting mindset of donor loyalty. It’s your organization that will need to focus on the needs and preferences of your constituents, not the other way around. With commercial media dominating the attention span and wallet of your donors, your nonprofit needs be there in those same channels and with the highest touch in personalized experiences. This is where long-lasting, profitable relationships are fostered and how they’ll endure.

Our nonprofit solutions bring commercial-level marketing outcomes to nonprofit organizations. With a rich data and analytics heritage, we know people — across all sectors. Merkle has deep industry expertise in fundraising for leading nonprofits and in marketing for the world’s most successful brands.

 

2019 Merkle and Client Impact

 

Cancer Research and Support

Dollars Raised: $76,093,251  |  Donors: 1,272,389

Health Charities

Dollars Raised: $60,563,043  |  Donors: 1,089,827

 

Humanitarian Relief

Dollars Raised: $21,904,405  |  Donors: 109,399

Human Services

Dollars Raised: $7,255,452  |  Donors: 157,371

 

 

 

Our Clients

  • Habitat for Humanity
  • AARP Foundation
  • Greenpeace
  • Mothers Against Drunk Driving
  • Leukemia and Lymphoma Society
  • Northwell Health Foundation
  • Cohen Children's Medical Center
  • National MS Society
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  • World Vision Logo
  • Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift.
    Graham McReynolds, Associate Vice President, Global Initiatives

Our Team