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Nonprofit Marketing Solutions

Long-lasting and profitable relationships are personal

140 M$
Raised for partners in 2018
2.5 M
Donors reached in 2018
100 +
Employees dedicated to nonprofit clients

You know how competitive it is to get your constituents’ attention. They’re influenced by consumer experiences in an era of overload. Add in the pressure of fundraising, and it can seem like donor engagement is less and less attainable. We’re in a market climate where “likes” feel just as good as a monetary gift.

So, it’s crucial that nonprofits adapt to the shifting mindset of donor loyalty. It’s your organization that will need to focus on the needs and preferences of your constituents, not the other way around. With commercial media dominating the attention span and wallet of your donors, your nonprofit needs be there in those same channels and with the highest touch in personalized experiences. This is where long-lasting, profitable relationships are fostered and how they’ll endure.

Our nonprofit solutions bring commercial-level marketing outcomes to nonprofit organizations. With a rich data and analytics heritage, we know people — across all sectors. Merkle has deep industry expertise in fundraising for leading nonprofits and in marketing for the world’s most successful brands.

Our Clients

  • Habitat for Humanity
  • Lutheran World Relief
  • AARP Foundation
  • Greenpeace
  • Cystic Fibrosis Foundation
  • Mothers Against Drunk Driving
  • Leukemia and Lymphoma Society
  • Northwell Health Foundation
  • Cohen Children's Medical Center
  • National MS Society
  • Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift.
    Graham McReynolds, Associate Vice President, Global Initiatives

Our Team