As retailers shift initiatives to meet consumer expectations, knowing who your customers are and where to target them is becoming increasingly important to maintain market share.
Those who are agile and modify strategies to make their advertising more addressable, and experiences more personal will create loyal customers and increase conversion.
Technology is giving marketers the ability to put into practice what direct marketers have done for years – marketing to unique individuals. We can now create more meaningful moments than ever, across every channel, every device, at any point in time – all uniquely designed for a specific, real person. What you know about your buyer is the key to their purchasing experience.
Retailers must constantly evolve to reach customers, create differentiated experiences and build loyalty to create connected online and offline experiences that lead to long-lasting customer relationships.
We partner with retailers to:
- Win share from competitors through strategic acquisition strategies
- Improve media efficiency
- Scale ecommerce
- Increase engagement and loyalty
Our Team of Experts
Patrick HounsellExecutive Vice President, Head of Retail and Consumer Goods Practice
Lisa KatzVice President, Customer Strategy
Ken GeisVice President, Client Partner
Mark GuentherVice President, Client Leadership Team
Larry BlumVice President, Strategic Partnerships
David SwezeyVice President, Sales
Brian CrockettVice President, Consulting Partner
Scarlett LokVice President, Account Management