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Jeff Tomaso

Vice President, Client Partner
Jeff Tomaso

As Vice President, Client Partner, Jeff is responsible for leading the delivery and growth of clients within Merkle’s Health vertical. By aligning all of the services Merkle has to offer – strategy, analytics, data, database, creative, and media – he ensures that his teams are focused on building strong client relationships and on delivering business-changing results.

Jeff brings over 20 years of experience crafting and executing data-driven, multi-channel marketing strategies and programs for industry-leading brands such as AstraZeneca, GSK, Genentech, Fidelity Investments, FedEx, Diet Coke, DIRECTV, Bank of America, Apple, and General Motors. His healthcare and pharmaceutical experience spans a broad spectrum of conditions and therapeutic categories, including diabetes, cardiovascular, multiple sclerosis, oncology, respiratory, dermatology, immunology, and virology.

Prior to joining Merkle, Jeff spent five years at Epsilon leading the largest engagements in their Healthcare practice, and he has held leadership roles at brand, digital, and direct response agencies including Digitas, Arnold Worldwide, and Havas Edge.

A native of Upstate New York, Jeff holds a BS from the State University of New York at Geneseo and a MBA from the University of Maryland at College Park. He enjoys spending his time with his wife and two children and resides in Weston, MA.

Jeff's Articles, Blog Posts, Webinars and More

Three Ways Health Brands Can Engage Today’s Patients

Three Ways Health Brands Can Engage Today’s Patients

The proliferation of devices and always-on nature of consumer behavior has given healthcare marketers the ability to reach current and prospective patients 24/7. However, this virtually unlimited reach often means that patients are inundated with messages, many of which go unnoticed or ignored.