As a Media Director at Merkle, Jesse is a digital team leader who is responsible for working with agency leadership to set media planning processes and procedures. He is primarily accountable for developing strategic media plans that deliver against business objectives and KPIs. Jesse has a broad range of digital media experience through working in the retail, pharmaceutical, telecom, and insurance verticals. Jesse enjoys partnering with clients to fully understand their challenges and helping them navigate the complex digital ecosystem. Jesse graduated from the Pennsylvania State University with a B.S. in Business Marketing and prior to Merkle was overseeing Media Planning & Activation for the Pfizer & Cox Communications AOR’s.
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From Online to Omni: Office Depot’s Digital Transformation
Despite all the promotions and deals Office Depot, an $11 billion retailer, had been providing to its large customer base through its award-winning e-commerce site, there was a disconnect between these online promotions and in-store sales.
How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing
For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.