As a Media Director at Merkle, Jesse is a digital team leader who is responsible for working with agency leadership to set media planning processes and procedures. He is primarily accountable for developing strategic media plans that deliver against business objectives and KPIs. Jesse has a broad range of digital media experience through working in the retail, pharmaceutical, telecom, and insurance verticals. Jesse enjoys partnering with clients to fully understand their challenges and helping them navigate the complex digital ecosystem. Jesse graduated from the Pennsylvania State University with a B.S. in Business Marketing and prior to Merkle was overseeing Media Planning & Activation for the Pfizer & Cox Communications AOR’s.