M1

The future of audience targeting and addressable media has arrived

M1 by Dentsu Aegis NetworkNow you can reach real people at scale in media.

M1 is Dentsu Aegis Network’s 100% people-based insights, planning, activation, and measurement platform. M1 drives transformational value for clients in the following ways:

  • M1 helps you understand your customers better, and reach them more quickly and effectively, through the industry’s only true people-based ID. Dentsu Aegis Network’s agency media teams can plan, buy, and measure media against real people, not proxies like cookies.
  • Target your audiences more effectively in the largest addressable premium publishing marketplace, exclusive to Dentsu Aegis clients: Publisher Addressable Marketplaces: reach your customers on a 1:1 level on premium sites including AOL, CBS Interactive, Pandora, and more.
  • Seamlessly and securely leverage your people-based audiences in addressable and programmatic media.
  • Increase return on spend, and decrease waste. On average, the M1 platform achieves 20%+ improvement in return on ad spend (ROAS) and 25%+ decreases in targeting waste from dramatically reduced fraud and addressable targeting at scale in digital media.
  • A 100% accountable business model – pay only for impressions served to known individuals

M1 Framework

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