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Melissa Rowland

Melissa Rowland is a Senior Analyst at RKG.

Melissa's Articles, Blog Posts, Webinars and More

Advertisers Struggling to Bid Effectively on Connexity

The share of Comparison Shopping Engine spend going to Connexity is steadily declining. Here we explore the complexities of Connexity bidding and how that might be leading advertisers to reduce spend.

In the Age of Dying CSEs, Feed Management is More Important Than Ever

Despite the decline of traditional comparison shopping engines, feed management has become even more important for advertisers with the growth of product ads and dynamic remarketing capabilities through Google, Bing Ads, and Yahoo. Much more than a set it and forget it optimization, proper feed management requires dedicated analyst oversight to take advantage of product-based ad formats.