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Beth Williams

Director, Performance Media MENA

Beth joined Merkle at the beginning of her career back in 2014 as an Associate. During her time at Merkle Beth has held leadership position across 3 of our Merkle office – London, Melbourne and now Dubai.

Starting out her career in Paid Search, she later specialized in ad tech platforms, building London’s Search platforms team. She moved to Melbourne for a year to take an Account Director role working across some of Merkle’s largest accounts in APAC including BMW, Mini and Uniqlo and is now occupying the Performance Media Director role in our MENA office.

Beth is responsible for overseeing the development of our Performance Media team across the region and works as Account Director across some of our key accounts. As well as ensuring our Performance Media accounts are being managed to the highest standard, she is also passionate about the development and retention of people.