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Vimal Badiani

VP, Performance Media, MENA

Vim moved to Dubai in late 2017 to launch Merkle’s Performance Media capabilities in the region. In early 2020, he moved into a position leading Dentsu’s MENA’s Performance Media line of business, continuing to build our presence in the region and maintaining strong relationship with key clients by positioning Dentsu as a key strategic partner. As well as this, Vim has been responsible for ensuring that our delivery, service levels and performance for clients is always industry leading & building on best in class European delivery capabilities. Vim joined Merkle over 10 years ago as an Account Manager and through his time in London, worked his way up to Head of Paid Search, overseeing a team of 120 people across all paid search activity, continuing to serve the company’s ethos in serving best in class paid search campaign management for EMEA clients, including Estee Lauder and Canon Inc.

 

Vim has always had a passion for supporting SMEs scale through Performance Media, with the transparency biddable media brings to clients. Digital advertising is an invaluable channel for clients to understand their audiences and ensure brand’s can use data to be front of mind when relevant. Working with several clients in the region to drive customer acquisition, Vim has seen SMEs grow and expand from UAE in to KSA and beyond through smart, audience-led Performance Media strategies.