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Latest Posts

Driving Value From Martech: A MENA Summary

It isn’t possible to deliver customer experience transformation without a sound foundation for connected and integrated technology. This has been a major driver of businesses investing heavily in martech over the past few years, and the proportion of budgets devoted to technology is increasing.
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Is Your Product Feed Ready for Google Shopping?

A study carried out by our agency revealed that 60% of all Google paid advertising clicks derived from Shopping alone, and this has been true for at least the past 2 years of data [1]. And we can definitely understand why: unlike traditional text ads, shopping ads are much more visual.
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A Day in The Life of a Paid Search Account Manager

It took me quite a while to find my specialty, but when I did it felt as if all the stars had aligned. I quickly found myself in scenarios where I’m networking or catching up with old friends, and that question is finally dropped: “So, what do you do for work?”
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The Building Blocks Of Google Ads

If you’re reading this blog, there’s a high probability that you have already heard of Paid Search advertising. You’ve also probably clicked on several Google Ads in the past and made a purchase or interacted with a brand.
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