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Latest Posts

Driving Value From Martech: A MENA Summary

It isn’t possible to deliver customer experience transformation without a sound foundation for connected and integrated technology. This has been a major driver of businesses investing heavily in martech over the past few years, and the proportion of budgets devoted to technology is increasing.

Is Your Product Feed Ready for Google Shopping?

A study carried out by our agency revealed that 60% of all Google paid advertising clicks derived from Shopping alone, and this has been true for at least the past 2 years of data [1]. And we can definitely understand why: unlike traditional text ads, shopping ads are much more visual.

A Day in The Life of a Paid Search Account Manager

It took me quite a while to find my specialty, but when I did it felt as if all the stars had aligned. I quickly found myself in scenarios where I’m networking or catching up with old friends, and that question is finally dropped: “So, what do you do for work?”

The Building Blocks Of Google Ads

If you’re reading this blog, there’s a high probability that you have already heard of Paid Search advertising. You’ve also probably clicked on several Google Ads in the past and made a purchase or interacted with a brand.