It isn’t possible to deliver customer experience transformation without a sound foundation for connected and integrated technology. This has been a major driver of businesses investing heavily in martech over the past few years, and the proportion of budgets devoted to technology is increasing.
A study carried out by our agency revealed that 60% of all Google paid advertising clicks derived from Shopping alone, and this has been true for at least the past 2 years of data . And we can definitely understand why: unlike traditional text ads, shopping ads are much more visual.
It took me quite a while to find my specialty, but when I did it felt as if all the stars had aligned. I quickly found myself in scenarios where I’m networking or catching up with old friends, and that question is finally dropped: “So, what do you do for work?”
If you’re reading this blog, there’s a high probability that you have already heard of Paid Search advertising. You’ve also probably clicked on several Google Ads in the past and made a purchase or interacted with a brand.