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Driving In Conversions With YouTube

Honda ME drives in conversions with YouTube

Challenge

  • To drive different lead types solely on the implementation of Youtube.
  • Maximize engagement to actively drive concrete improvements in conversions of the newly launched Honda HR-V.

Approach

  • Use a test and learn strategy to foster an initial Youtube campaign using proven relevant audiences across the In-Market, Affinity, Custom Affinity & Custom Intent audience pools.​
  • Launched main campaign based on the best-performing prospecting audiences across each market, along with remarketing activity retargeting website visitors and viewers.​
  • Implementation of the TrueView for Action format (on a Maximize Conversions bid strategy), optimizing towards a range of main and micro conversions: test drives, brochure downloads, and store locator searches.

Results

94%

Increase in conversions

-75%

Decrease in CPA

-15%

Reduction in CPCs

Discover how we did it. Contact us today.