Driving In Conversions With YouTube

Honda ME drives in conversions with YouTube

Challenge

To drive different lead types solely on the implementation of Youtube.
Maximize engagement to actively drive concrete improvements in conversions of the newly launched Honda HR-V.

Use a test and learn strategy to foster an initial Youtube campaign using proven relevant audiences across the In-Market, Affinity, Custom Affinity & Custom Intent audience pools.
Launched main campaign based on the best-performing prospecting audiences across each market, along with remarketing activity retargeting website visitors and viewers.
Implementation of the TrueView for Action format (on a Maximize Conversions bid strategy), optimizing towards a range of main and micro conversions: test drives, brochure downloads, and store locator searches.