Driving In Conversions With YouTube
Honda ME drives in conversions with YouTube
Challenge
- To drive different lead types solely on the implementation of Youtube.
- Maximize engagement to actively drive concrete improvements in conversions of the newly launched Honda HR-V.
Approach
- Use a test and learn strategy to foster an initial Youtube campaign using proven relevant audiences across the In-Market, Affinity, Custom Affinity & Custom Intent audience pools.
- Launched main campaign based on the best-performing prospecting audiences across each market, along with remarketing activity retargeting website visitors and viewers.
- Implementation of the TrueView for Action format (on a Maximize Conversions bid strategy), optimizing towards a range of main and micro conversions: test drives, brochure downloads, and store locator searches.
Results:
94%
Increase in conversions
-75%
Decrease in CPA
-15%
Reduction in CPCs
