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How Nisnass Utilized Feed Management To Improve Shopping Performance

How Nisnass Utilized Feed Management To Improve Shopping Performance

 

  • 4 Feeds in English & Arabic across UAC & KSA
  • 530+​ Brands
  • 105k+ Current product count across all feeds
  • 896k+ Initial errors across all feeds 

Challenge

  • Inconsistencies across each region’s feed, as well as across English & Arabic feeds​
  • Inaccurate categorizations linked to website​
  • Large fluctuations in cost-in revenue (CIR)

Approach

  • Merging same-language feeds and optimizing as a whole to achieve consistency in markets.
  • Recategorizing products based on titles, gender, and age group.

Results

-83%

Overall reduction in feed errors

351

Reclassified product categories

-18%

Overall reduction in smart shopping CIR for Arabic & English​

Discover how we did it. Contact us today.