How Pringles Drove Relevancy Within The Football Fan Community, Leveraging Occasion-Marketing
How Pringles drove relevancy within the football fan community, leveraging occasion-marketing
Challenge
Drive relevancy for Pringles within the Football fans and community, leveraging occasion-marketing.
Approach
Develop a video formula to drive higher impact, relevancy at scale, with highest VTR and Completion rates. This ads had to look like no-ads. Short, snackable, and fun content to watch that will add value to the viewer, generating top of mind and brand equity within the football consumption moments.
Results:
Award winning video formula on both, Gold on Best use of Digital (FMCG category) and Silver on Best use of Video across all categories in market.
Through hyper targeted paid social
Across football fans
2x industry average of 5%
4x industry average of 12%
3x industry average of 12%
