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How Pringles Drove Relevancy Within The Football Fan Community, Leveraging Occasion-Marketing

How Pringles drove relevancy within the football fan community, leveraging occasion-marketing

Challenge

Drive relevancy for Pringles within the Football fans and community, leveraging occasion-marketing.

Approach

Develop a video formula to drive higher impact, relevancy at scale, with highest VTR and Completion rates. This ads had to look like no-ads. Short, snackable, and fun content to watch that will add value to the viewer, generating top of mind and brand equity within the football consumption moments.

Results

Award winning video formula on both, Gold on Best use of Digital (FMCG category) and Silver on Best use of Video across all categories in market.

9M users reached

Through hyper targeted paid social

50 Million impressions

Across football fans

13% eng rate on Facebook and Instagram

2x industry average of 5%

53% eng rate on Twitter

4x industry average of 12%

40% VTR on YouTube

3x industry average of 12%

Keys to success

Discover how we did it. Contact us today.

In Our Company

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Merkle Response Management Group

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