Digital Analytics & Data
How do you prove that your marketing programs and media spend are making the right impact on your business? Analytics is the core that answers who, what, where, and when, so you can determine how to orchestrate your customer experience. Building solid, one-to-one customer relationships is dependent on the deep insight that can only come from the science of understanding and predicting.
To target the right people with the right action in every channel, you need a complete 360-degree view of them. By identifying the journeys your customers have already taken, you can understand what touchpoints and actions are most effective, and then use those insights to improve your contact strategy.
As an agency that specializes in digital analytics, we provide the bridge between people and audiences, supporting your planning, targeting, and activation in every channel. Our deep expertise in data, technology, and machine learning delivers on the promise of personalized customer experiences. We measure what matters — from individual campaign insights to cross-channel attribution, we help you optimize performance in an always-on world.
Web & App Analytics for Data-Driven Marketing
Our team have been consulting on, implementing, auditing, and building web analytics implementations for over 7 years in MENA. We have the expertise to deliver an accurate, reliable dataset to use to build personalization campaigns, performance marketing optimizations and audience personas.
Our core support team in Dubai are all practitioners so and provide relevant consultancy and support for all analytics challenges. We provide end-to-end delivery web analytics capabilities from initial discovery through to planning, implementation and ongoing support and governance.
Close partnerships with Google, Adobe and many more tracking providers ensure that our clients are kept ahead of the curve as and when new product features and available.
Automation, Reporting & Cloud Services
This is where business intelligence and marketing expertise converge to clearly communicate campaign insights and identify opportunities to drive improvements. We supply dashboard scoping, development, cloud data integration & management, training, and other reporting capabilities. As we are technology agnostic, we have deep expertise across many reporting & automation tools including Tableau, Power BI and Data Studio.
CRO & Personalisation Based On Marketing Analytics
We believe that experimentation isn’t just for scientists, and put testing and personalisation at the forefront of our clients minds across all aspects of their media. When it comes to website optimization, our 2 pronged approach to planning, prioritizing and building tests ensures that both UX and data are constantly considered in order to identify key tests to optimize performance across your site.
We take key UX principles, supported by your website analytics, to experiment with evidence based design and create a long term, evolving optimization approach.