Truth in data. Proof in performance.
Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 30 years’ experience, we are proud to be recognised as a global leader. Our global headquarters are in Columbia, Maryland, US and we have 50 offices and 9,600 employees around the world.
Merkle MENA is transforming the agency ecosystem in the Middle East and North Africa region, by bringing our blueprint from US/EMEA and blending it with great local talent. From our offices in Dubai and Beirut, we deliver world class digital services for the best brand of the world. Providing them with a competitive advantage on their digital footprint, informed by data, powered by technology and delivered through creativity.
The Middle East is a cultural melting pot, where all nationalities, colors and ethnicities come together in harmony, inclusivity, and with respect to one another. With Dubai as the heart of our MENA operations, we work with top brands from Morocco to Oman, passing by Lebanon, Jordan, Egypt, Saudi Arabia, Kuwait, Bahrain, Qatar, Iraq, and obviously the United Arab Emirates.
Our industry agnosticism and expertise allow us to work with brands across all verticals and industries, from FMCG, retail, banking, insurance, automotive, ecommerce, travel, entertainment, wellness to hospitality.
We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.
Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance, CRM and data across the full channel mix, we can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.