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Who We Are

Truth in data. Proof in performance.

Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 30 years’ experience, we are proud to be recognised as a global leader. Our global headquarters are in Columbia, Maryland, US and we have 50 offices and 9,600 employees around the world.

Merkle MENA is transforming the agency ecosystem in the Middle East and North Africa region, by bringing our blueprint from US/EMEA and blending it with great local talent. From our offices in Dubai and Beirut, we deliver world class digital services for the best brand of the world. Providing them with a competitive advantage on their digital footprint, informed by data, powered by technology and delivered through creativity.

The Middle East is a cultural melting pot, where all nationalities, colors and ethnicities come together in harmony, inclusivity, and with respect to one another. With Dubai as the heart of our MENA operations, we work with top brands from Morocco to Oman, passing by Lebanon, Jordan, Egypt, Saudi Arabia, Kuwait, Bahrain, Qatar, Iraq, and obviously the United Arab Emirates.

Our industry agnosticism and expertise allow us to work with brands across all verticals and industries, from FMCG, retail, banking, insurance, automotive, ecommerce, travel, entertainment, wellness to hospitality.

We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance, CRM and data across the full channel mix, we can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

                                                 

 

Fast Facts

400+
World-class clients
46
Offices worldwide
$1.5B
Managed in global media
150+
Managed marketing databases
3.7B
First-party customer records managed
250
Petabytes of data traffic through our network
10B
Personalized emails delivered annually
20M+
Mobile messages delivered annually
150K
Campaigns annually
10K
Analytic models annually
5,200+
Employees globally
850
Employees in digital media
1,550
Technologists
850
Data scientists/analysts
400
User experience experts
300
Creative specialists
150
Customer strategists
600
Client management professionals

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

 

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Clients We Serve


Our Strategic Partners

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