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Merkle Sees Growth on the Yahoo! Bing Network

Yahoo recently partnered with us to review the performance of their clients’ campaigns on the Yahoo! Bing Network.

Results were compared in several key categories from the first half of 2012 and the first half of 2013. Together we found impressive results across the board, which can be credited to frequent updates to the Bing Ads platform and working closely with clients to execute strategies that help maximize campaign performance.

Here are some highlights from the infographic:

35% increase in online sales
44% increase in search ad impressions
60% increase in broad match revenue
219% increase in mobile search traffic volume

For the whole picture of improved performance, check out the full infographic.

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