LONDON, 7 December 2020: Merkle (www.merkleinc.com) a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu international, today announces a partnership with customer data platform Exponea. The partnership combines Merkle’s industry-leading marketing and analytics services with Exponea’s next-generation Customer Data and Experience Platform (CDXP).
Merkle’s heritage in data, technology, and delivery of personalized customer experiences across platforms and devices serves to complement Exponea’s platform. The depth of experience in performance media, analytics management, and enterprise marketing technology that Merkle brings to this partnership enables Exponea to expand its reach across brands and different industry sectors.
Exponea’s CDXP balances powerful data and campaign capabilities with an intuitive modern user interface that is easy to use. In addition to the functionality of a traditional customer data platform (CDP), such as data collection, segmentation and activation, Exponea’s CDXP also provides additional modules such as campaign management, onsite testing and personalization to create customer experience channels such as email and integrated paid digital across PPC, social and programmatic.
The CDXP shortens the Time to Value (TTV) of customer centric campaigns to as little as six to eight weeks, meaning brands can quickly achieve ROI on their investment as well as driving change and results for their organizations.
Being built on the Google Cloud Platform, the CDXP is easy to implement within Merkle’s current technology processes as the company is a certified partner to Google Cloud and employs 22 Google Cloud engineers across EMEA. The partnership will therefore seamlessly fuse Merkle's extensive grasp of data science and predictive analytics with the customer experience platform.
Oliver Walker, VP Head of Digital Analytics, of Merkle said: “The global pandemic has shifted business priorities massively towards online customer experience, and this partnership with Exponea enables us to offer even better CXM and analytics services to our clients. By implementing the CDXP into our strategy, we provide our trusted partners and clients with singular record of their customers’ data without relying on third-party cookies, which can be used to tailor and improve the total customer experience that consumers have with the brand across all touchpoints. This partnership is proof of our commitment to innovation and delivering data-driven strategies to both Merkle and dentsu clients.”
“Time to Value is something that Exponea is passionately focused on and is truly our competitive advantage in the CDP marketplace. Merkle’s laser focus on delivering innovative client business growth and value means our two companies are extremely well-matched” added Scott McNabb, CRO of Exponea.
“Clients will be able to reach their true potential by investing in Merkle’s expert data-driven, technology-enabled teams. With Merkle, clients will get up and running quickly and be able to create personalised customer journeys that drive performance across all channels at scale. Merkle’s customer-centric marketing strategies and background in data, CRM and analytics means clients can address key challenges faster and turn unified customer data into unique, compelling customer experiences. Together we provide marketers with a competitive advantage to thrive in a fiercely competitive landscape.”