We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Accelerating from ABM to ABX with Merkle and Salesforce

Introducing Account Based Experiences (ABX)

Original Presentation Date

Aug 12, 2021

Key Takeaways

In this session, we’ll show you:

  • Merkle B2B’s view of the space today; the evolving landscape, challenges, and opportunities
  • The strategies being deployed by Merkle B2B and Salesforce when running successful campaigns
  • How to get started in ABX including what to ask when it comes to technology and how to measure what matters

Detailed Overview

2020 saw a seismic shift in how customers engage with brands.

The early challenges experienced have in large part made way for greater opportunities for more meaningful engagement - and nowhere is this more apparent than across the B2B space. Expectations around personalisation are at an all-time high and, in response, brands are shifting from traditional ABM to a more holistic experience termed ABX - bringing together marketing, sales, sales development, and customer success activity in one coordinated effort to engage and convert target accounts.

Join Merkle B2B and Salesforce for an in-depth look into how to run highly successful ABX campaigns with proven first-hand strategies and tactics.

To view Salesforce's Privacy Policy, please click here.

Merkle B2B and Salesforce

 

Presenters

Emily Birt

Client Director

Joanna Moss

Senior Manager, Executive Programs & ABX

Tom Henshaw

Senior Marketing Cloud Lead

In Our Company