Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance. He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.
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