We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Jennifer Perry

Senior Manager, Advanced Analytic Methods & Research
Jen Perry

Jennifer Perry is a Senior Manager of Advanced Analytic Methods & Research at Merkle. She leads teams that utilize data, analytics, and technology to develop and execute on marketing strategies that aid marketing organizations in understanding their customers and monetizing relationships through personalized experiences. Successful client engagements examples across a number of industries including CPG, High Tech, Non-Profit, Financial Services, Insurance and Pharma. Jennifer has over 10 years of marketing experience and over four years of continual practice in means-end and laddering approaches having learned directly from Dr. Thomas Reynolds, author of the book Understanding Consumer Decision Making and former marketing chair at the University of Houston and founder of the means-end movement.   

Jennifer's Articles, Blog Posts, Webinars and More

In Our Company