Leo is a customer-centric CRM strategist with 17 years experience of building relationships with senior stakeholders and helping them identify, create and deliver value through a combination of analytical insights, creative experience design and digital/CRM technology - with quantifiable results at all stages of the customer lifecycle. He has a strong track record of delivering strategic customer engagement initiatives in data-rich environments, while working at companies such as Dentsu, Acxiom, and lastminute.com. He has served as a board-level Marketing Director in high-growth international companies, and as a Non-Exec Board Director & Council Chairman at the DMA – the UK’s national industry association for data-driven marketing.