With 20 years experience in analytically driven business performance improvement across multiple industry verticals, channels, media, devices and customer types, Steve has worked at Merkle Aquila as a Client Director for over five years. He is experienced in technology and service sales, consultancy delivery to senior stakeholders, and end to end management of complex projects. Such projects include big data tech, consumer insight, predictive modelling, web analytics and testing (AB/MVT), contact personalisation and business KPI visualisation.
Steve's Articles, Blog Posts, Webinars and More
Why data does not have value – people do
Companies today have access to more data than ever before but converting that data into value remains one of the top priorities for most marketing teams.
