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Digital Marketing Report: Q3 2014

Each quarter, RKG, A Merkle Company releases the latest trends happening in digital marketing. 

Q3 2014 Findings: 

  • The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year.
  • Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter.
  • As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site.
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