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CX: the true differentiating factor for brands in today's battleground

Episode 9 | September 30, 2021

In our latest episode we are joined by Kara Prosser, Nicholai Reinseth and Stefan Voss as they discuss customer experience, what it is, why it is such a big focus for brands and businesses right now and some examples of winning CX.

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details

Host

Chief Marketing Officer, EMEA

Guests

Chief Experience Officer EMEA
Chief Client Officer EMEA, dentsu CXM

In this episode we will be discussing:
•    What is customer experience? 
•    How can marketers manage a great customer experience
•    What is the CX challenge for companies? 
•    Some examples of winning experiences 

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