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The EU Amazon Playbook 2020: A 2020 Amazon Advertising Strategy Guide

The EU Amazon Playbook 2020: A 2020 Amazon Advertising Strategy Guide

In a world where diversification of strategy and advertising channels is paramount in meeting unpredictable consumer behaviours, the opportunities that Amazon offers are worthy of consideration for almost any advertiser. Dominance over the search space is changing, and given the context of restricted movement and closing brick-and-mortar stores, shopping online has never been more popular. For millions of consumers, shopping online means Amazon.

Our EU Amazon Playbook covers:

  • How to tell your brand story on Amazon through stores and ads
  • How to leverage SEO and paid media to boost your holistic search ranking
  • The importance of leveraging your Amazon Storefront
  • Reporting and attribution capabilities
  • Leveraging Amazon DSP to target audiences and segments
  • How to create a multi-channel strategy (for major sales events and always on)
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