Organisations are increasingly trying to put data at the heart of their business and decision making. With the growth in processing and storage capabilities we are able to collect and analyse vast amounts of structured and unstructured data, but should we be doing this in all cases?
In the last of this series of blogs on timing, we will look at how to develop a time-affinity model, using a next best action timetable example to illustrate how the model works. Next Best Action Timetable
2020 saw a seismic shift in how customers engage with brands. The early challenges experienced have in large part made way for greater opportunities for more meaningful engagement - and nowhere is this more apparent than across the B2B space.
In the second of this series of blogs, we will be exploring the impact of market timing and how this can lead to either a positive or negative customer experience. We will be illustrating this with three examples to show how timing becomes the most important factor in the customers purchasing experience.
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