Newly created role leads Merkle’s Client Leadership Group to develop and transform client relationships
Merkle Response Management Group (Merkle RMG) announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Board of Directors.
New report recognizes dentsu’s retail media offering, featuring Merkle’s New Stream Media solution
Dentsu International Indonesia, one of the country’s largest advertising networks, announces the launch of Merkle - a leading data-driven customer experience management (CXM) company that drives people-based marketing strategies and helps brands in creating competitive advantage through hyper-personalized experiences across platforms and devices.
Solution allows marketers to quickly deploy a cost-effective database with ability to analyze campaign performance, constituent segment behaviors, and other key variables
New report recognizes Merkle’s delivery of loyalty experience services
New roles will oversee Google technology partnerships, sales, and client solutions across dentsu
New capabilities maximize personalization outcomes across anonymous and known consumers
