We're excited to speak at Ad Exchanger's Programmatic I/O New York conference on Wednesday, October 27.
Angelina Eng, VP, Media Platforms & Operations, Merkle, will join the "Walled Programmatic" panel. The panel is moderated by Sarah Sluis, Senior Editor, AdExchanger and panelists include:
- Jeff Green, CEO, The Trade Desk
- Vincent Paolozzi, SVP, Innovation, Magna Global
- Angelina Eng, VP Media Platforms & Operations, Merkle
- Raju Malhotra, SVP & Head of Products, Conversant
If you would like to schedule a meeting with a member of the Merkle team at this event, please complete the form below.
The programmatic supply chain is ever in flux. Even while dramatically more data and inventory have come online, large swaths of supply have retreated behind walled gardens and private marketplaces – making integrated media buying a stickier proposition. Meanwhile header bidding has put more power in the hands of publishers, potentially leading to higher prices. This expert buy-side panel will discuss the latest changes to come to the auction-traded media environment – and the implications for for the marketer.
Vice President, Platform Solutions and Activation