We are excited to announce that Merkle's Andy Fisher, Chief Analytics Officer, will be speaking at the ARF's OTT: Is TV by Any Other Name Still TV? taking place October 3 in NYC!
This 1-day event will discuss how to measure and monetize your OTT marketing. Topics include:
- Using the latest measurement tools for OTT content
- Maximising media ROI by cross-screen reach measurement and planning
- Understanding the OTT landscape, opportunities and pain points
- Forecasting future OTT trends
Andy is hosting a fireside chat and is joined by fubo.tv. Details on the session are below.